FXF is a fashion business consulting company - We help fashion brand owners achieve more impact.
Hi Fashion Designers, I'm Bako Rambinintsoa. I'm the founder of Fashion Cross Functional and the author of The Fashion Business Plan.
I descend from a family of Couture craftsmen established in 1937 who devoted their entire life to craft and beauty. I saw my family's business struggle and go bankrupt.
After a career in audit and finance for global listed companies, in memory of my family, I learnt to design and make clothes and chose to go back to my roots. My business background however interested many fashion designers so I started providing services to help them achieve their vision. My profile was featured on Forbes and I helped various fashion businesses solve different issues, especially raise capital. And I learnt that raising funds for fashion is quite different from other businesses.
My experience with fashion brands and the analysis of their failures taught me that to raise capital, sell to retailers or contact the press, it always comes back to the same questions:
Who are you as a designer ? how does it show in your business?
What makes you unique ? do your customers notice that uniqueness of yours in your collection, your boutique and your communication?
In short: how do you make an impact?
Before spreading your brand to the outside world, a thorough background work has to be performed. You have to set up the basics of your business so that from the way your collection is structured to the type of customers you address and the way your sales ambassadors greet them, people see the common traits and actually feel what makes you unique.
People won't just buy clothes. They buy an experience. And in order to deliver that all the way long, you need to build the adequate system to create the adequate impact.
And this is what I am here for: to give you the tools to build a coherent business that aligns with your vision.
Credit: Photo by Margaux Rodrigues
GET IN TOUCH
FASHION CROSS FUNCTIONAL
Empowering Fashion Brands
General Terms and Conditions
Copyright 2016 Fashion Cross Functional Ltd. All rights reserved.