Fashion Designers: From A Dream To A Fundable Business

Quote bako R
Hi Guys,
This weekend I remembered my grandfather. He was one of the best tailors of my country. My family used to earn a lot with their craft. And when they lost their main client, they lost everything.

They dedicated their entire lives to Beauty. I could still hear the sound of their breathing with the gentle sound of the needle stitching into the fabric. And I still can see the feeling of injustice in their look, as they showed their handmade pieces to the wrong client or ended up selling our property and transforming my grandfather’s once prestigious atelier into a little grocery shop to make both ends meet…
Once I started helping brands fund their projects, I was almost sad to see how easy it could be to raise the money, once the business plan was made.
 
Purify your creative vision. Align your collections and your strategy to your vision.
Can you imagine if you could make your inner world a reality? Be bold and mesmerize your customers. Create…

Because as I told Forbes Afrique Magazine in the edition of May 2016, a Fashion Designer who can’t create…It’s depriving the world from beauty and pure emotions.
So find out how you can go from a dream to a fundable business.
Happy productive week!
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From a dream to a fundable business

Find more tools to help you through your fashion business plan, with the number one FXF guide. “The Fashion Business Plan” by Bako Rambini is available on Amazon.

button Fashion BP
Book cover - The Fashion Business Plan
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Dream. Dare. Emerge.

book launch
Dear all,
today is a very special day for Fashion Cross Functional : The Fashion Business Plan, a guide dedicated to fashion designers to help them write their very own business plan, is now available.

Fashion designers, I wrote this book because my grandfather’s clothing business in which he spent his whole life went bankrupt. He died a few years ago. Today I would like to tell him that there is a market for what he used to sell. What if he had known that raising the necessary funds and finding the right customer was just a question of presenting a proper business plan?
How unfair is it to let go of your dream when the only thing to do is to write a document to raise funding?
So if you have the dream to create your very own brand, you have to stick to your idea. Imagine the world of your dreams. See the drapes and colors that would surround people. You would create a whole new concept, a whole new source of surprise and happyness.
The rest is just a matter of method and patience. As long as your dream is strong enough, it can get you through anything.
So dare to dream, it’s your duty to the world.

Dream.
Dare.
Emerge.
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Find tools to help you through your fashion business plan, with the number one FXF guide. “The Fashion Business Plan” by Bako Rambini is available on Amazon.

button Fashion BP
Book cover - The Fashion Business Plan
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The secret to a balanced collection

manolo blahnik - post

Source: Instagram account of Manolo Blahnik

Hi all,
Another Monday, another opportunity to learn from the best.
And today we quote Manolo Blahnik and his formula to draw a balanced collection.
“About half my designs are controlled fantasy, 15 percent are total madness and the rest are bread-and-butter designs.” – Manolo Blahnik

Knowing how to monitor your creativity and find the adequate balance between madness and more basic pieces is one of the ways to generate profits.
Thus, as assignment for this week, I suggest you go through your collection and measure the split between creativity and more moderate designs. Does your offer include enough fancy pieces? Have you included basic pieces? Is there a best-seller from last seasons that you can twist a little and add to the collection? Does the ensemble look cohesive?
Happy week!

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Did you find this article interesting?

Find more tools to help you with your fashion business in the number one FXF guide. “The Fashion Business Plan” by Bako Rambini is available on Amazon.

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The pillars of your fashion brand identity

Dolce & Gabbana - souvenir shop 2Dolce & Gabbana - market 2Dolce & Gabbana - pnk and sweetsDolce & Gabbana - masques 2
Hi all,
Touching and seeing Italian craft : my recent trip to Milan was just a mere delight for the senses.
Dropping by Via Della Spiga, I caught a glimpse at the Dolce & Gabbana window, celebrating the Italian lifestyle, one of the pillar of their fashion aesthetics. We could seize their idea of spring in one glimpse: joyful colors and sensual craft in the middle of an Italian scenery. It was very beautiful and cohesive with their fashion DNA as well.
So now it’s your turn. For today’s Monday topic, let’s think of the pillars of our own brand.

What are the fundamental concepts that constitute your brand aesthetics? Are they visible on each of your collections and pieces? How does it translate in the way you sell and communicate with your customers?
Happy week to all of you.
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