Category: NEWS PICK

20% of the Chinese billionaires used the local fashion industry to build their wealth. The Chinese market is changing a lot though. The local brand awareness is growing and applying a “mechanical” growth by developing the distribution no longer works. Today fashion business newbies totally need to get a better understanding of branding and fashion.
And as a fashion brand, this is something you definitely need to consider when selling to the Chinese market: customers from large cities such as Shanghai and Beijing have a very good knowledge of fashion brands and are excellent at assessing the quality of a product.
Read the post on Business of Fashion: http://bit.ly/2mozkva

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It’s perfect for a Saturday morning coffee time. Jean-Paul Gaultier launched a new series of video of his trip to Latin America. It’s full of life and beauty.

Jean-Paul Gaultier loves Latin America and we love Jean-Paul Gaultier.

#JPGLOVESLATINAMERICA
In October 2016, Jean Paul Gaultier went on a spectacular tour around Latin America. 9 days, 3 countries: Brazil, Argentina, and Mexico. The objective was to discover local traditions, but also to show the locals Jean Paul’s unique, always spectacular universe. From the famous favelas of Rio de Janeiro to the presidential palace in Buenos Aires to a lucha libre show. Is it haute couture dancing samba? Is it the Classique and Le Male playing the tango? Is it Monsieur Gaultier with a sombrero? Mais non! It’s JPG Loves Latin America! Stay tuned for a unique rendez-vous. 9 episodes broadcasted on social media starting Friday, February 3rd. Like a reality show, but à la Gaultier.

[youtube https://www.youtube.com/watch?v=QbVlHgnk2TQ]
[youtube https://www.youtube.com/watch?v=ZgvxHd3fEIc]
[youtube https://www.youtube.com/watch?v=judPA4TUT_w]

[youtube https://www.youtube.com/watch?v=dHUwn8zcl-g]
[youtube https://www.youtube.com/watch?v=Fvm44CYVUZ4]
[youtube https://www.youtube.com/watch?v=i41MURqeMpE]
See original post here: http://bit.ly/2mPZy8g

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Did you find this article interesting?

Find more tools to help you with your fashion business in the number one FXF guide. “The Fashion Business Plan” by Bako Rambini is available on Amazon.

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As mythic as fashion disruptors may look, stories such as Nasty girl show that growth looks good but taking profits in consideration early in the develpment is vital in the long run.

More via WWD: http://bit.ly/2mG5X4K

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Did you find this article interesting?

Find more tools to help you with your fashion business in the number one FXF guide. “The Fashion Business Plan” by Bako Rambini is available on Amazon.

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While the search of a more responsible fashion rises worldwide, Primark improved workers’ working conditions and still seems to have good days ahead, especially in Germany.
However, will the retailer be able to afford not selling online?
More information on Deutsche Welle: http://bit.ly/2mvsPoH

*******************************************************

Did you find this article interesting?

Find more tools to help you with your fashion business in the number one FXF guide. “The Fashion Business Plan” by Bako Rambini is available on Amazon.

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