SUCCESS STORY: How Ralph Lauren became Ralph Lauren


Source: Vogue


Hi all,

My latest client told me he wanted to be the new Ralph Lauren…so it gave me the impulse to show you this Ralph Lauren documentary. Plus it is a good example in terms of branding.

One thing I particularly like in Ralph Lauren’s design, is his ability to show the American lifestyle in each of his looks. Well cut laid-back chic, the foundation for a whole empire.


Source: Bloomberg business