Hi Guys,
Men’s fashion has started in Paris, a good opportunity for us to understand what makes men tick. This week we found a very useful resource in « Branded Male : Marketing to Men » by Mark Tugate. They have an entire chapter dedicated to menswear.
To summarize, here are 8 recommandations to help you work on your menswear branding :
1. Stress technical, performance or quality elements
2. Heritage engenders trust
3. Confer status
4. Create loyalty : men are very faithful customers.
5. The retail environment : sober yet relaxed with impeccable service
6. Offer additional services : bookstores, barbershops etc
7. Write guidelines for « correct » dressing
8. Boost celebrity endorsement and strong product placement, they are extremely powerful for menswear
Photo credit: Gettyimages: Getty Images Entertainment Thierry Orban
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