Source: Gettyimages – Getty Images EntertainmentGareth Cattermole
My exchanges with designers this morning reminded me of this Imran Amed from Business of Fashion video about the basics of brand awareness creation.
To summarize, the video outlines
- the necessity to have a good knowledge of your target customer in order to offer the adequate product
- The necessity to make the brand story resonate with your customer. It should convey who you are, why it’s unique, why it matters.
- The necessary alignment between the 4Ps (Product, Price, Place and Promotion).
In terms of promotion, Imran Amed reminds us how essential it is to have good images, since even if a new brand will probably not be able to afford advertising, those can still give an excellent image on social media. Meanwhile a good press relation management is vital.
You have to create emotions to make people share. Prefer Instagram and Facebook to share your social media content.
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