Source : Getty Images – Vetta Ilya Terentyev
Targetting your target customer is often a tricky question to answer for the fashion designers I work with. And I don’t know why but they keep giving me this answer : “I target everybody”.
So this is the first thing you need to understand in order to make an impact: before starting planning your business strategy, you need to define a target customer and identify who will best respond to your design.
This resource by Scaling Retail and released by WCF offers a quick guide to start investigating the subject. Two cases are presented: new brands and already existing brands that already made sales.
For new brands, it is suggested to use your direct competition as your starting point. Observe how they do, in what kind of press they communicate, their distribution channels, the location of their sales points and the profile of followers they have on social media.
For already existing brand, use the statistics you have on hand to best understand where you sales come from and which pieces best work. Plus you also can ask feedback from your customer to better understand their needs.
I hope you will…
GIFT: GET ACCESS TO THE PINK DIAMOND
For the emerging designers who feel blocked and don't know how to move their fashion business forward. Suitable for beginners and advanced emerging designers. Offered by Fashion FXF.
>> SIGN UP NOW <<
THE FASHION BUSINESS PLAN
For the emerging designers who don't feel comfortable with business and numbers and want to learn the smart strategies to be visible, build a solid profitable fashion business in an easy way. Fillable templates and a step-by-step workbook included. Suitable for beginners and advanced emerging designers.
>> GET THE FASHION BUSINESS PLAN NOW <<
WAITLIST: THE ICONIC FASHION BRAND ACCELERATOR
For the emerging designers who want to want to get quick regular LIVE guidance to help them get their business revenues unstuck. Group calls, suitable for medium and advanced emerging designers.
>> SUBSCRIBE TO THE WAITLIST <<
THE 1:1 SCALE UP INTENSIVE
For the emerging designers who want an exclusive experience with regular 1:1 business coaching sessions and an approach tailored to their business goals. Suitable for medium and advanced emerging designers.
>> JOIN THE 1:1 SCALE UP INTENSIVE PROGRAM <<