Hi Guys,
Last week the fashion business club I run organized an event. The theme of the event was how to operate a career change by creating a fashion brand. We invited four great fashion entrepreneurs from Paris who succeeded and shared their success formulas. It was very interesting. Above all, the four of them used different techniques to reach their success. And at some point of the event, it became very technical.
A variety of techniques but what does really matter to make sales?
You can interview hundreds of potential customers on the street, make a crowdfunding campaign, use a fashion blog specialized in your niche with a high number of viewers or apply growth hacking techniques… There are numerous ways today to validate the adequacy of your product with your target customer. There may be some solutions that would fit better with your personality but it doesn’t really matter which one you pick.
So what does really matter?
Have a strong vision, make people experience and feel your fashion brand
What matters first is your vision and what you have done so far to share your vision with your customers.
You have a dream. But what is it? Channel the Martin Luther King in you and answer this question: what is your dream?
via GIPHY
What is the concept of your fashion brand?
How should your customer feel when seeing and wearing your pieces?
Have a look at your collection. Do the pieces you designed really express your fashion DNA?
Have a look at the photos you put on your website. Do they reflect your vision?
And what about your website? Does it convey the image you had in mind?
Or maybe worse…you don’t even know exactly what the concept of your fashion brand is. And you probably think it’s good to target everybody on this planet. Wrong!!!!!
Here is your exercise for today
Grab a pen and a piece of paper and write down what your vision is about. What symbolizes your brand? Which words would you like your fashion brand to be associated with? How can you translate your dream into a concept your customers would also feel and understand? How can you make your customers experience your brand through your website?
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Wondering how to help your customers experience your brand?
Find more tools to help you through your fashion business, with the number one FXF guide. “The Fashion Business Plan” by Bako Rambini is available on Amazon.
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