NEWS PICK: Do Digital Brands Need Physical Stores?

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Besides marketplaces setting up popup stores, some digital brands actually invest in a permanent physical store. What does it bring?
Well let’s face it, it’s fashion. Hence on top of the possibility to try on the pieces, being able to touch the product and being able to physically live the brand experience proves to irreplaceable. However the experience in the store has to be unique and coherent with the brand’s digital world.

More here via Business of fashion : http://bit.ly/2j8kTvg

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