20% of the Chinese billionaires used the local fashion industry to build their wealth. The Chinese market is changing a lot though. The local brand awareness is growing and applying a “mechanical” growth by developing the distribution no longer works. Today fashion business newbies totally need to get a better understanding of branding and fashion.
And as a fashion brand, this is something you definitely need to consider when selling to the Chinese market: customers from large cities such as Shanghai and Beijing have a very good knowledge of fashion brands and are excellent at assessing the quality of a product.
Read the post on Business of Fashion: http://bit.ly/2mozkva
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