The brands that launch with very limited funds use this iterative method. As usual, it starts with understanding precisely who your target Customer is, his/her lifestyle and being able to offer him/her the product he/she wants.
Product and Customer fit: that’s the key.
More here: http://on.inc.com/2j8JsnV
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Find more tools to help you with your fashion business in the number one FXF guide. “The Fashion Business Plan” by Bako Rambini is available on Amazon.
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