NEWS PICK: What Fashion Brands Can Learn From The Tech Spirit

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This article has an interesting take. While at FXF we constantly insist on the essential role of branding, this article offers an interesting angle to the question. Use the tech point of view to stay relevant : focus more Customer centric, transparency as brands’ need to become very good at telling their story and sharing their culture and speed.

More on the Fast Company: http://bit.ly/2m27AO0

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