PRESS

PRESS

Life’s like a play

it’s not the length but the excellence

of the acting that matters”

– Seneca –

WANT TO FEATURE ME AND FASHION FXF?

If you’re a blogger, journalist, podcaster, livestreamer, or a social media influencer, and if you would like to feature me, I thought I’d simplify the whole process for you.

In the few lines below, I provide you with a few information to help you prepare your topic.

Decided?

Get in touch with me and shoot me a message! I look forward to seeing what you create!

TOPICS I CAN TALK ABOUT

Here are the topics I would be delighted to share with your audience:

FASHION ENTREPRENEURSHIP

* The first steps to launch a clothing line

* Starting a company: the specificities of the fashion industry

* Mindset change: from a fashion designer to a business owner

 

 

FINANCIAL TOOLS AND METHODS FOR EMERGING FASHION BRANDS

* Startup cash for fashion brands

* Fashion business funding

* How fashion brands can seduce their banker

* Breaking even

STRATEGY TOOLS AND METHODS FOR EMERGING FASHION BRANDS

* Fashion brand identity

* Fashion Brand DNA

* Defining and getting to know a target customer

* Pricing

* Brand positioning

* Distribution & sales

* Promotion

* Building brand loyalty

* Social media (esp Facebook and Instagram)

* Fashion brands in the digital world

* Getting noticed as a fashion brand

BIO, ICEBREAKERS AND SO MUCH MORE

Descending from a Malagasy princely family deeply involved with high-end craft, Printsesy Bako Rambinintsoa, also known as Bako Rambini, is an entrepreneur, author, blogger and founder of Fashion Cross Functional. She helps fashion brands with tools and methods to empower their fashion business.

After a successful career in audit and finance for listed industrial companies and banks, Bako helped fashion designers such as Sakina M’Sa with Front de Mode Paris reinforce their fashion businesses.*

HAVE A CHAT WITH ME ON SOCIAL MEDIA

ICEBREAKERS

√   Grew up in 3 different countries (Germany, Algeria and Madagascar). As a kid, we were often flying from a country to another. I grew up thinking that was normal.

√   Lived and worked on 4 continents (Europe, Asia, Africa, America).

√   I am completely fluent in 4 languages. Both Malagasy and French are my mother tongues since I learned both at an early age. I am bilingual in German and I’ve worked for ages in English.

√   I come from a Malagasy princely family that went bankrupt.

√   Because money was ill-managed in my family, I ended up in a business school instead of in a fashion school.

√   I took fashion design classes while working in the banking industry. And since I had homework to finish, I was coloring my silhouettes at the cafeteria of the bank during noon break.

√   We have 3 generations of garment makers in the family. My family embroiders 24 carat gold. They used to dress the French army.

√   I  attended my first rooftop party at the age of 4, by the Mediterranean Sea in Algiers

√   To me, sewing is the equivalent of a day in a SPA. I just love it.

√   The first fashion show I attended was Givenchy menswear AW 2011/2012. It was at Bercy in Paris: there was a huge sound and light problem right at the beginning of the show.

√   The moment I really knew I wanted to work in the fashion industry, I was working backstage with a London brand during Berlin Fashion Week. Touching beautiful fabric, the pre-show hectic, interacting with the creative teams in different languages to reach the same final vision, checking that everything works well and is neat and ready. I just loved it.

√   I used to play the piano with the Malagasy philharmonic orchestra. I am actually really fond of classical music, especially Beethoven, Chopin, Dvorak and Brahms.

√   I am a true perfectionist…I love when work is well organized and when processes work smoothly. I read a lot about what other people, also in other industries, do to improve and work thoroughly on applying it to myself and to my business.

WHERE I’VE BEEN FEATURED SO FAR