Quiz – Is Your Fashion Brand Ready To Make Money? Enter email to receive results: 1. Pick the answer that's closest to your current state of mind: *I'm not really a business person but I've always wanted to have the freedom to design my own ideasI'm aware it's a business so I've hired a savvy business person to help me on that partI'm willing to learn everything I need to know to make my fashion business successful and I will apply everything step by stepI have a business background so I am mostly struggling with the creative part and I am not sure I know enough about the specificity of the fashion industryQuestion 1 of 8 2. What would you say about your brand identity? *I've given it a thought but I'm not there yetI don't think it's important. What matters is making money and sales.I have a strong brand identity and people often recognize my label immediatelyQuestion 2 of 8 3. Do you know to whom you sell? *I have a target audience of people who I know and who already buy from meI have a precise description telling exactly the type of customers I sell toI don't want to exclude anyone: my brand is for everybodyI know exactly who I am selling to. I know how to reach my ideal customers on social media and offline.I have a rough idea of the kind of customers we are selling toQuestion 3 of 8 4. How do you choose to sell your fashion products? *I am renting a small boutique with a cheap rent but sales are quite slow I am selling online on a website. It doesn't get much traction yet but I'll get thereI am investing in many fashion shows to get noticed but sales are close to zeroI do lots of popup stores but sales are quite slowI do lots of trunk shows but sales are quite slowI met with multibrands and boutiques and they started buying from meI am going to trade shows to get buyers' attention but sales are quite slowI am selling online and I built a system to get regular sales from my customersI am selling offline and I built a system to get regular sales from my customersQuestion 4 of 8 5. Do you have a newsletter to inform your customers about your brand? *Yes I sometimes send newsYes and I am sending information regularly (Weekly)NoQuestion 5 of 8 6. Do you have an audience of fans who trust you and buy from you (social media or email database or both)? *YesYes but it's smallNoQuestion 6 of 8 7. How do you promote your fashion business? *I promote my brand on social media/blog when I have timeI post and engage daily with people from my audience on social mediaI send my fans regular newsletters (weekly)I regularly post on my blogI use Ads (Facebook ads or Google ads) and I make profitable salesI work with influencers who work with my ideal customersI have an offline group of people/network to which I promote my brand and they buy from meI am featured in fashion blogs and magazines and it helps me build trust towards my target audienceI participate to fashion shows and I get relevant press features and buyers appointmentsI have none of the aboveQuestion 7 of 8 8. How much sales are you making per year right now? * Question 8 of 8 Loading...