NEWS PICK: How Retailers Can Find Which Technology To Use

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Technology evoloved so fast, so many applications can be used. However how to decide which ones are worth investing in?
Through the angle of the Customer of course. Key for retailers is to correctly identify their demographic and Customer and see which application enables to better “assisting them on their journey to discovering what they need, offering perfect product value and curation of interesting things, providing a personalized experience, and delivering a frictionless, easy path to purchase.”

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