Source: Gettyimages – CaiaimageDan Dalton
For today’s sales and branding topic, I picked an interview of My Pop up store by Kamila Boudova for Myomi.com.
The interview is a great resource for pop-up store organizers as well as for fashion designers.
As mentionned in the video and as I told many fashion designers already, before participating to pop-up stores, fashion designers need to have a story and a solid brand identity. You have to be sure of who you are.