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SUCCESS STORY: What you can learn from Michael Kors

  
Source: www.dailymail.co.uk

Hi all, 
This is one of the best characteristics of American luxury: a true skill in translating a lifestyle into collections and a sharp understanding of their target customer. 
Michael Kors’s design best illustrates this. What stroke me in this article is his very accurate knowledge of his customers besides his undeniable creative talent. 
Enjoy!

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SALES: Facts about luxury brands consumers

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Source: Gettyimages – DigitalVision // Paper Boat Creative

 
Hi all,
Here is a very insightful article about the psychology of luxury goods consumers. According to this article, the demand of high-end goods is mainly boosted by rich customers who recently acquired their wealth.

So what can be concluded for emerging designers who sell high-end products? They will probably make more sales with already established wealthy customers who maintain their status : they are more likely to be interested in acquiring pieces from less known high-end labels.
Enjoy!