BRANDING: How to learn from Uber and use exclusive partnerships

Hi all,

What could be more cross-functional than learning from best practices from another industry?  This is one of my favorite source of inspiration to improve a business.

In this PSFK video, you will see a practical example of how Uber enhanced its brand using exclusive partnerships. Starting with the brand values first, they designed specific experiences to generate a certain emotion that the Customer then associates to the brand.