BRANDING FOCUS: 6 essential PR basics for fashion brands


Source: GettyImages – Stone – Adrianna Williams

Hi all,
For today’s branding focus, I picked this interview of Rosie Davis (CEO of a London based agency) by Les Assorties.

There are a few basics you can understand and sort out before going to a PR agency:

  • Stay consistent through all the media and packaging used, from the message you express to the color you choose.
  • Know your customer, be where they are, read what they read and understand their lifestyle.
  • Focus on good imagery
  • Target your social media content to your customers
  • Provide a value added and give people a reason to visit your website
  • Do not underestimate the power of Instagram in terms of PR Channel

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