Hi Guys,
Monday’s back, time to analyze last month’s sales.
So how did you do this time?
Have a look at your products…A nice cut, a delicate draping on the waist, the way the fabric flows, the excitement you feel when you unpack your leather bag, the atmosphere in a shop you like spending time into…Is it really what it’s about ?
What makes a customer pick you over another brand? What makes a customer come back?
Enchanted customers want an enchanting brand
The world needs you for your vision and your dream. You have to offer the access to a new universe, something distinctive that corresponds to your sole vision.
And the uniqueness of your voice is key. Your customers will not reward you for being an imitation of other brands. You have to cut out. You have to make a difference.
For that reason, you have to give us a taste of what makes you truly unique.
As a fashion designer, your job is to dream. Your job is to translate your inner world in a brand. Your job is to stir up desire, arouse curiosity, make people happy and create an obsession to reach maximum impact.
Show us the most accurate version of your vision
Pablo Picasso said “Some painters transform the sun into a yellow spot, others transform a yellow spot into the sun.”
So be that painter. Be that visionnaire.
Your job as a fashion designer is firstly to get the most accurate idea of your vision. Then you have to find the fullest way to translate your vision in terms of design and business strategy.
Maximum impact is reached through the alignment of vision, design and strategy.
So today, THINK BIG.
How do you want to enchant your Customer?
Happy successful week to all of you!
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How can I transform a yellow spot into the sun?
Find more tools to help you through your fashion business plan, with the number one FXF guide.
Find more tools to help you through your fashion business plan, with the number one FXF guide. “The Fashion Business Plan” by Bako Rambini is available on Amazon.
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